PRODUCT COACHING
Build the habits that make product thinking stick.
Most product managers know what they're supposed to do. The challenge is doing it consistently, under pressure, with stakeholders pushing for answers, when the team is moving fast. Coaching helps you find what's actually in the way and build judgment that lasts longer than any framework.
The problem usually isn't knowledge. It's practice. The gap between understanding product principles and applying them in the moment - in a difficult stakeholder conversation, in a prioritisation meeting where everyone has opinions, in a discovery cycle where the team wants to skip straight to the build. That gap closes with coaching, not courses.
This is for you if
You're a product manager who ships regularly but feels like you're responding rather than driving.
You're a team lead with more responsibility than before, and you're not sure your old habits still scale.
You're trying to build product thinking into an organization that doesn't have it yet - establishing the function, demonstrating the value to leadership, navigating a structure that wasn't designed for it.
You're a leader in an org where the team operates as a feature factory, and you're meeting quiet resistance at every step toward changing that.
You're building something for the first time - a product or tool born from a problem you've lived yourself, moving fast with AI or your own technical skills. You can build. The question is whether you're solving the right problem.
Some of the people I work with are engineers, operators, or consultants who think in product terms but don't carry the title. Product thinking is useful for anyone who makes decisions about what to build and why.
What we work on
→ Understanding the actual customer problem before reaching for a solution - continuous discovery as a habit
→ Prioritization that's honest about trade-offs, not shaped by whoever pushes hardest
→ Decision-making that moves things forward without skipping the important thinking
→ Making your reasoning legible to stakeholders who see the world differently
→ Building the conditions for your team to do their best work
→ Adapting principles to your real situation, not forcing your situation into someone else's framework
"While many coaches immediately try to bucket you into a framework, Adi takes the time to listen and understand the unique challenges you are facing and helps you brainstorm solutions, introducing you to a variety of methods, tools, and resources along the way." - Hannah Simmons, Director of Product, Inteleos
Format
1:1 coaching, team coaching, and facilitated workshops. All online. Most engagements run over months. Real shifts in how you think and work take time to form and stick.