Product Thinking Coach · OKR Coach · Speaker
I work with product managers, executives, and builders to strengthen product thinking, close the gap between strategy and how work actually happens, and grow as leaders.
SOUND FAMILIAR?
The work feels heavier than it should
Something in the way you're working isn't quite right - and more process usually isn't the answer.
Decisions take too long, or keep getting revisited
The strategy is clear in the meeting and gone by Monday
You are building fast with AI but not sure you are solving the right problem
The team ships features but outcomes never move
You are bringing product thinking somewhere that was not built for it
OKRs are set but nothing changes in how the team actually works
You want someone who can help you think, understand the system around you, and shape a way of working that actually fits your day to day.
WHAT I OFFER
Three ways to work together. One principle: make it work for you.
I follow principles, not methodology. The approach adapts to your situation, not the other way around.
Delivered through 1:1 coaching, team coaching, facilitation, and workshops.
All online, with travel when it makes sense.
The result is simple: you lead with more confidence, you make decisions you trust, and you use product thinking in a way that creates real impact, whether you are in a product role or simply think like one.
IMPACT BY THE NUMBERS
95%
Returning users after 6 months of product thinking coaching
12%
Revenue lift in year one of OKR coaching
63%
Fewer login support tickets through a product operating model pilot
Featured by Marty Cagan in his keynote
"Empowered: Achieving Extraordinary Results with Ordinary People"
WORKED WITH
BACKGROUND
IN THEIR WORDS
Real clients. Real outcomes.
"People came in with assumptions and left with a sharper, more disciplined way of approaching product decisions."
Nkem Nweke
Lead, Product Leadership Accelerator (PLA)
“Adi was essential in taking our product from an idea to a full launch while keeping us aligned and focused.”
Michael Hicks
Head of Managed Services, ART
"Adi brings strategy, structure, and coaching in a way that sticks. We now work in a more empowered, outcome-focused way, with shared language, stronger ownership, and faster decision-making."
Alan J. Arguello
COO, National Registry of Emergency Medical Technicians (NREMT)
“They taught a certification body built over nearly 50 years to manage toward outcomes instead of outputs through OKRs, and that is the catalyst that lets us scale our mission to the people who need it.”
Dale Cyr
CEO and Executive Director, Inteleos
On working with OKR Quickstart
"Adi's guidance made me feel I was never alone in this process - always equipped with the tools, support, and confidence to move forward as a product leader."
Hannah Simmons
Director of Product, Inteleos
“Adi took the well-known product methods, simplified them and fitted them to how we work, so we didn’t force unnecessary process on our unique organization”
Aviad Duvdevany
Head of Tech & Product, Citizen Cafe Tel Aviv
ABOUT ME
Air Force, tech, startups, and out at sea.
Every step changed how I work and shaped how I coach.
I started in the Israeli Air Force, teaching F-16 pilots in the flight simulator. Since then I’ve spent twenty years in tech, twelve of them as a product manager at Fiverr and Augury.
​
During COVID, Augury’s service model stopped working overnight. I led the task force, and we treated the service like a product. We tried small things, tested them with customers, and changed them fast. The service team did it themselves, with no engineers. The company got through it, and our work helped secure Round D.
​
That was when I learned that product thinking isn’t just for product people. Anyone who wants to learn it can use it.
​
In 2022, my husband, our three boys, and I left home and sailed the world for three years. A year later, I started coaching from the boat. Living that close, with weather you can’t control, you learn fast that nothing works without trust and honest talk.